In this digitally enabled world, having an intuitive website is the most important step toward small business success. However, it doesn’t matter how attractive or stunning your website is. If you don’t get traffic, your website is useless. A website is said to be contributing to your business only if it helps in fetching online leads. This is possible only when your website is ranked at the top of searches with the relevant keywords. 

Undoubtedly, search engine optimization (SEO) can be a brilliant strategy to increase your website traffic, especially when Google processes 8.5 billion searches every day. However, SEO alone isn’t always enough. Imagine relying on SEO for all your traffic. What happens when the Google algorithm changes? You risk losing potential customers!

This is where diversifying methods to increase web traffic come into play. In this comprehensive guide, we’ll combine new and inventive ways to drive more eyes to your site. Our strategy to improve web traffic includes SEO, brand awareness, paid campaigns, and social media marketing.

Implement basic SEO Techniques

SEO is a methodology of strategies, techniques, and tactics used to get traffic from the “free,” “organic,” “editorial,” or “natural” search results on search engines (Google, Yahoo, DuckDuckGo, etc.). SEO is the process that includes a range of activities to increase the number of visitors to a website by obtaining high-ranking placement in the search query on search engines like Google, Bing, and Yahoo. It is the tendency of users to visit websites that are at the top of the search engine results page (SERP). SEO enables search engines to fetch the most relevant website in response to a search query.

Build SEO-friendly Website

The very first step to rank in the Google searches is to create a website as per Google’s recommendations. We are saying as per Google recommendations because it is the biggest search engine that is being used globally. Google processes 8.5 billion searches every day. Core Web Vitals should include:

1. Mobile Optimization: Ensure your website is mobile-friendly. Google prioritizes mobile-responsive websites, and a large percentage of users access the internet through mobile devices.
2. On-Page SEO: Optimize each page for specific target keywords. This includes optimizing title tags, meta descriptions, headers, and using relevant keywords naturally throughout the content.
3. URL Structure: Use clean and descriptive URLs. A clear URL structure helps both users and search engines understand the content of the page. Include relevant keywords in the URL.
4. Page Speed: Ensure fast loading times for your pages. Use tools like Google PageSpeed Insights to identify and fix issues that might be slowing down your website.
5. Image Optimization: Optimize images by using descriptive filenames and alt text. Compress images to reduce file size without compromising quality.
6. SSL Certificate: Secure your website with an SSL certificate. This not only improves security but is also a ranking factor for Google.
7. XML Sitemap: Create and submit an XML sitemap to search engines. This helps search engines understand the structure of your website and index it more efficiently.
8. Robots.txt: Use a robots.txt file to guide search engine bots on which pages to crawl and index and which to avoid.
9. User Experience (UX): Prioritize a positive user experience. A well-designed, easy-to-navigate website encourages users to stay longer, reducing bounce rates.

Create Awesome Content

The primary way to succeed in inbound marketing is to focus on the targeted audience. One of the best ways to do this is by creating awesome content. Google is highly optimized to find content that’s the best on the web. However, there are some tips.

1. Identify Buyer Persona: Find out more about your target market. Understand everything from job titles to pain points.
2. Keyword Research: Identify relevant keywords related to your business or content. Use tools like Google Keyword Planner to learn what your audience is searching for on search engines.
3. Create Targeted Landing Pages: Directing a website visitor to a dedicated landing page featuring just what they’re interested in helps them engage with your website and, ultimately, your business.
4. Write Long-Form Content: Educate your targeted audience about your products/services. Thorough and reliable posts are the foundation of good SEO. By creating meaningful content that serves your readers, you can easily rank higher.
5. Internal Linking: Implement a logical and well-structured internal linking strategy. Link relevant pages together to help both users and search engines navigate your site effectively.
6. External Linking: Include relevant external links to authoritative and reputable websites. This can improve the credibility and trustworthiness of your content.
7. Video Content: The need for video content is growing exponentially. Think about incorporating brief tutorials, guides, product details, or other types of content. It’s also quite convenient to transform existing written content into videos now.

By incorporating these content creation strategies, you can enhance your inbound marketing efforts and create content that resonates with your audience while optimizing for search engines.

Get backlinks

Backlinks refer to links to your website hosted on another site. It is considered one of the most influential Google ranking factors. Simply put, the more links you have from credible sites with high Domain Authority, the more you increase your own Domain Authority. The higher your DA, the higher your rank, and the more traffic you receive—not to mention any traffic you get to your site from the link itself. Strategies to Build Backlinks:

1. Submit Guest Posts on Authority Blogs: Reach out to credible sites and submit guest posts to obtain links to your website.
2. Participate in Forums: Start participating in meaningful discussions on online forums. This increases your site’s visibility and enhances your chances of acquiring backlinks during forum conversations.

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Local SEO

Google’s local algorithm will return results that are local. Local SEO enables your website to be found when someone searches for localized services in their geographic area. For example, we’re a Delhi based professional service company and a good keyword for us is “Content Writing Agency in Delhi” to get local traffic.

Organic Social Media

According to online research, the average adult dedicates 147 minutes daily to social media. Therefore, neglecting social media is not a viable option. Platforms such as Twitter, LinkedIn, and Facebook remain effective for discovering a ready-made audience already passionate about your message and mission, willing to engage and participate with your content. However, the key to success lies in selecting the social channel that aligns best with your message. For instance, Twitter is ideal for concise and enticing links, while LinkedIn is a suitable choice for promoting white papers or webinars to a professional audience. Instagram and Facebook cater well to the B2C segment, allowing the promotion of visual content like product imagery.

Here are some strategies to generate organic web traffic from social media:

1. Share various content types (blogs, e-books, white papers, infographics, videos, etc.) across your social media platforms.
2. Actively engage with followers by responding, retweeting, and tagging them in relevant content.
3. Utilize hashtags that represent your brand.
4. Leverage the power of video to captivate scrollers; consider going live or sharing short, authentically valuable videos.
5. Include a compelling call-to-action on informative and educational posts, directing readers back to your content-rich website.

Paid Social Media

With paid social media ads, you unlock the potential to craft highly focused campaigns that present personalized ads to individuals who are most likely to engage and make purchases from your offerings. This targeted approach enhances the efficiency of your advertising efforts.

Platforms like Facebook, LinkedIn, Quora, Instagram, and Pinterest provide robust advertising features that empower you to run campaigns with precision. You can define specific demographics, interests, and behaviors, ensuring your ads are seen by the audience most relevant to your products or services.

By leveraging the targeting capabilities of these platforms, you not only optimize your ad spend but also enhance the likelihood of conversion.

Use Advertisements

SEO is a time-intensive process that typically spans a few months. If you’re seeking quicker results, utilizing advertisements on search engines is an option. Within search engines, you can implement pay-per-click or retargeting ads. However, it is crucial to meticulously target the right audience for your ad campaign to avoid wasting funds on underperforming ads.

A recommended starting point is Google Ads. If your goal is to drive more traffic to your site with the expectation of increased sales, focusing on high commercial intent keywords in your paid search strategies is essential. Google Ads provides the opportunity to display ads on Google’s search results pages. Whenever individuals search for keywords associated with your business, your ad will be prominently featured alongside the search results.

Send Email Newsletters

A newsletter serves as an effective method to increase web traffic. By promoting new content to your followers or subscribers, you can quickly boost traffic. To facilitate this, it’s essential to incorporate sign-up forms on your website. By segmenting your audience and delivering tailored newsletters, you can attract visitors to your website. However, it’s important to exercise caution and avoid overwhelming your readers with excessive emails.

1. Include calls to action in your emails: Use your emails as a place to encourage visits to your website.
2. Optimize your emails: Segmenting your audience and sending out a regular newsletter can attract web traffic.
3. Create automated email workflows: Connect with your audience when you’re most likely to grab their attention.